Nowadays, promoting a product online requires a good marketing strategy, and one of those being embraced by businesses is Social Networks Marketing. This kind of strategy uses social media to leverage your business with the opportunity to reach millions of people world wide at a little cost.
The basic concept of Social Networks Marketing is very simple: promotion of your brand with the help of famous and widely used social networking sites like Facebook, Twitter and LinkedIn. Businesses are able to reach a very large demographic by creating profiles of their business, posting demos about their products, press releases and many other contents to promote their brand.
People in the social media will talk about you and your products through their Facebook status, through their Tweets on Twitter and reviews through their blog posts. The results of this social media interactions can be product advertisement which gives your company potential conversions and you will be able to stay connected with your patrons.
If you are planning to engage on it, here are some tips for an effective Social Networks Marketing
Know your Social Networks Marketing Strategy
If you are engaging in Social Networks Marketing, it’s either you buy advertising (paid advertising) or a viral campaign (word-of-mouth). Understanding the behaviour of social media users, it is clearly visible that Viral campaign seems to be more effective than Paid advertisements on social networks. This is because it is in those conversations that your brand will likely have a greater potential to reach your target market.
The main advantage of Social Networks Marketing is that it creates organic traffic for your website. This means a traffic is generated through a unique visit from Social media networks and not on paid advertising. Any time you create a profile for your business and contribute something to a social networking site, you can include links to your website. Anybody who reads through your posts may click to have a look at your website, which results to creating organic traffic.
Create A Number Of Profiles On Famous Social Networking Sites
Target a prospective market/ potential clients and reach a larger scope. Facebook and LinkedIn, for example, gives you the chance to choose your target market and place your updates and announcement at specific times of the day. So if your target market goes online after they get home from school or work, you can set your updates to be posted after 5pm. Or if your target market is more likely to go online during their lunch break, you can set your updates and posts from 12nn to 2pm.
Finally, one important thing to remember is that social networking websites are communities of people within a large demographic, so if you do not participate you will be quickly forgotten. It is very essential that you maintain a connection with your target market and keeping this is very simple:
Update your content everyday.
Interact to your customers by replying on their queries and responding to their comments. It is very important that you establish this kind of connection to them.
Make press releases and demos of your new products through blogs.
This gives the customers to have an in depth over view about the product you are selling and at the same time it gives you the opportunity to conduct product analysis through reviews made by them.
Finally, one thing here is for sure, these social networks can help you make your presence known without spending too much on low ROI paid advertisements. Get your corporate identity out there, leverage your business through Social Networks Marketing and get the benefits.